In addition to anchoring duties, Amanda serves as the Executive Producer of Digital Content.
As the Executive Producer of Digital Content, the station website, mobile apps and social platforms come first in my world. My priority is ensuring that news content hits our digital audience first.
Becoming a digital leader requires a solid plan of action and dedicated follow through. I created and implemented strategies and guidelines for our web-based content, Facebook, Facebook Live, Twitter, and Push Alert notifications. My digital plan helped increase website traffic by 171% year-over-year, and my aggressive approach to sharing news with viewers through Mobile Push Alerts increased subscribers by 50%.
As Executive Producer of Digital content, I appreciate that the digital world is constantly evolving and requires my dedication to staying ahead of the curve.