AMANDA HARA
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AMANDA HARA
AMANDA HARA

Anchor/Executive Producer Digital Content

Amanda is the recipient of 4 regional Emmy Awards, 24 regional Emmy Award nominations, five Edward R. Murrow awards,  and 14 Associated Press awards, including Best Anchor in Tennessee and Best Reporter in Tennessee. She is a dynamic, highly awarded storyteller with a diverse background that includes leading broadcast news teams, businesses and nonprofits to branding success across digital, mobile and social platforms. She has a track record for capitalizing on the power of emotion to drive engagement and thrives in fast paced environments that demand creativity, success and collaboration. Amanda is passionate about leading teams to create content that maximizes consumer engagement.
LEAD 
  • Identifies gaps in digital coverage and takes the initiative to create strategic solutions
  • Creates and implements digital, social and mobile strategies
  • Recruits, assembles, trains, mentors  and leads digital team
  • Facilitates on-boarding of new members and training sessions for current team members to ensure execution of digital philosophy
  • Acts as liaison and ambassador between local and national broadcast teams
  • Serves as primary mentor and creative muse to reporters, anchors, photojournalists, producers, branding teams  and sales teams 
  • Leverages  Google Analytics, Crowdtangle, and other analytic tools  to monitor and improve station performance  
  • Manages brand strategies for national clients  in concert with global US teams 
CREATE 
  • Harnesses broadcast, mobile, digital and social platforms to produce multi-media projects for national syndication:
    • Edward R. Murrow award winning and Emmy nominated example: :https://www.wvlt.tv/content/news/WVLTs-SIDS-Special-Wake-up-Babies-at-Risk-494548981.html
  • Consults, collaborates and drives editorial strategies  for national production agencies contracted by companies  such as Eventbrite, Weebly and Vanderbilt Children’s Hospital
    • Example: https://bit.ly/35CXYMo
  • Creates and develops award winning branding content to propel mission of 501c3
    • Emmy Award nominated example:  https://www.youtube.com/watch?v=QIqsZSx4VDQ
    • Emmy, Edward R. Murrow and Associated Press award winning example: https://www.youtube.com/watch?v=QIqsZSx4VDQ
ENGAGE
  • Have devised and implemented short and long term  digital plans that increased:
    • Website pageviews by 102% over 4 years
    • Users by 71% over 4 years
    • Decreased bounce rate by 10% over 4 years
  • Have devised  social media strategies and lead station wide training efforts that resulted in:
    • 70% growth in Facebook interactions over 4 years
    • 822% growth in Facebook video posts over 4 years
    • 84% growth in Facebook likes over 4 years
  • Generates compelling content proven to drive website traffic, responsible for creating viral stories, curated many of the station’s best performing web stories over an 8 year period
    • WVLT.tv’s best performing web story in November:
    • https://www.wvlt.tv/content/news/Children-sold-for-sex-to-fuel-addiction--564887542.html
    • https://www.wvlt.tv/content/news/558614601.html
Experience2012 - PRESENTWVLT-TV Knoxville,  TN - Main Anchor/Executive Producer of Digital Content
  • Primary Anchor for the 6, 10, and 11 p.m. newscasts
  • Board member for Horse Haven of Tennessee, Shangri-La Therapeutic Academy of Riding, American Cancer Society, Girls Inc. and Community Coalition Against Human Trafficking

2016- 2019Contrast Visuals  Nashville, TN - Freelance Story Producer
  • Served as a story producer for a variety of client projects including Ingram Barge, Eventbrite, and Vanderbilt Children’s Hospital
    • https://bit.ly/35CXYMo
2016-2017Weebly  San Francisco, CA - Freelance Content Creator
  • Served as a story producer for a variety of projects
2008-2012WTVF  Nashville, TN - Reporter/ Anchor
  • Thrived in breaking news, performed easily under pressure, strong storyteller
  • Recipient of one Emmy Award and seven Emmy Nominations
  • Named Best Reporter in Tennessee by Associated Press
2006-2008WLEX Lexington, KY - Reporter/ Anchor
  • Track record for breaking stories
  • Recipient of Emmy and Associated Press awards 
2003-2006WEHT Evansville, IN - Reporter/ Fill-In Anchor
  • Executed live shots for CNN and the WeatherChannel
Education2000-2003Washington State University Pullman, WA College - B.A. Liberal ArtsGraduated early from the Edward R. Murrow School of Communication, member of the WSU Equestrian Polo Team, Delta Delta Delta
AwardsRecipient of 4 regional Emmy Awards, 24 regional Emmy Award nominations, five Edward R. Murrow awards,  and 14 Associated Press awards, including Best Anchor in Tennessee and Best Reporter in Tennessee.

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