AMANDA HARA
Anchor/Executive Producer Digital Content
Amanda is the recipient of 4 regional Emmy Awards, 24 regional Emmy Award nominations, five Edward R. Murrow awards, and 14 Associated Press awards, including Best Anchor in Tennessee and Best Reporter in Tennessee. She is a dynamic, highly awarded storyteller with a diverse background that includes leading broadcast news teams, businesses and nonprofits to branding success across digital, mobile and social platforms. She has a track record for capitalizing on the power of emotion to drive engagement and thrives in fast paced environments that demand creativity, success and collaboration. Amanda is passionate about leading teams to create content that maximizes consumer engagement.
Anchor/Executive Producer Digital Content
Amanda is the recipient of 4 regional Emmy Awards, 24 regional Emmy Award nominations, five Edward R. Murrow awards, and 14 Associated Press awards, including Best Anchor in Tennessee and Best Reporter in Tennessee. She is a dynamic, highly awarded storyteller with a diverse background that includes leading broadcast news teams, businesses and nonprofits to branding success across digital, mobile and social platforms. She has a track record for capitalizing on the power of emotion to drive engagement and thrives in fast paced environments that demand creativity, success and collaboration. Amanda is passionate about leading teams to create content that maximizes consumer engagement.
LEAD
2016- 2019Contrast Visuals Nashville, TN - Freelance Story Producer
AwardsRecipient of 4 regional Emmy Awards, 24 regional Emmy Award nominations, five Edward R. Murrow awards, and 14 Associated Press awards, including Best Anchor in Tennessee and Best Reporter in Tennessee.
- Identifies gaps in digital coverage and takes the initiative to create strategic solutions
- Creates and implements digital, social and mobile strategies
- Recruits, assembles, trains, mentors and leads digital team
- Facilitates on-boarding of new members and training sessions for current team members to ensure execution of digital philosophy
- Acts as liaison and ambassador between local and national broadcast teams
- Serves as primary mentor and creative muse to reporters, anchors, photojournalists, producers, branding teams and sales teams
- Leverages Google Analytics, Crowdtangle, and other analytic tools to monitor and improve station performance
- Manages brand strategies for national clients in concert with global US teams
- Harnesses broadcast, mobile, digital and social platforms to produce multi-media projects for national syndication:
- Edward R. Murrow award winning and Emmy nominated example: :https://www.wvlt.tv/content/news/WVLTs-SIDS-Special-Wake-up-Babies-at-Risk-494548981.html
- Consults, collaborates and drives editorial strategies for national production agencies contracted by companies such as Eventbrite, Weebly and Vanderbilt Children’s Hospital
- Example: https://bit.ly/35CXYMo
- Creates and develops award winning branding content to propel mission of 501c3
- Emmy Award nominated example: https://www.youtube.com/watch?v=QIqsZSx4VDQ
- Emmy, Edward R. Murrow and Associated Press award winning example: https://www.youtube.com/watch?v=QIqsZSx4VDQ
- Have devised and implemented short and long term digital plans that increased:
- Website pageviews by 102% over 4 years
- Users by 71% over 4 years
- Decreased bounce rate by 10% over 4 years
- Have devised social media strategies and lead station wide training efforts that resulted in:
- 70% growth in Facebook interactions over 4 years
- 822% growth in Facebook video posts over 4 years
- 84% growth in Facebook likes over 4 years
- Generates compelling content proven to drive website traffic, responsible for creating viral stories, curated many of the station’s best performing web stories over an 8 year period
- WVLT.tv’s best performing web story in November:
- https://www.wvlt.tv/content/news/Children-sold-for-sex-to-fuel-addiction--564887542.html
- https://www.wvlt.tv/content/news/558614601.html
- Primary Anchor for the 6, 10, and 11 p.m. newscasts
- Board member for Horse Haven of Tennessee, Shangri-La Therapeutic Academy of Riding, American Cancer Society, Girls Inc. and Community Coalition Against Human Trafficking
2016- 2019Contrast Visuals Nashville, TN - Freelance Story Producer
- Served as a story producer for a variety of client projects including Ingram Barge, Eventbrite, and Vanderbilt Children’s Hospital
- https://bit.ly/35CXYMo
- Served as a story producer for a variety of projects
- Thrived in breaking news, performed easily under pressure, strong storyteller
- Recipient of one Emmy Award and seven Emmy Nominations
- Named Best Reporter in Tennessee by Associated Press
- Track record for breaking stories
- Recipient of Emmy and Associated Press awards
- Executed live shots for CNN and the WeatherChannel
AwardsRecipient of 4 regional Emmy Awards, 24 regional Emmy Award nominations, five Edward R. Murrow awards, and 14 Associated Press awards, including Best Anchor in Tennessee and Best Reporter in Tennessee.